Central Coast Meat Market Logo Design and Branding

Brand Identity and Logo Design to present this bold Texas BBQ brand with a tongue-in-cheek twist.


Bringing real Texas BBQ to the middle of California’s Central Coast is no small task. That’s why a strong, quality brand identity is crucial for market entry and capturing our client’s target audience successfully.

Creative Solution

A brand identity—logo, collateral—that is not only bold, but also light-hearted and fun to give life to this family-oriented business. This brand lets you know that our client loves meat and you’ll be given the juiciest BBQ you have ever had…Texas style.

Graphic Design and Logo Design San Luis Obispo

The Client

Located in Pismo Beach, California, Central Coast Meat Market is true Texas style BBQ served up the way you like it. This brilliant restaurant is designed to allow each customer to build their own delicious meals and enjoy in the welcoming atmosphere while being in this classic beach town.

The Strategy

When approached by the client with this project we all agreed that a light-hearted, “tongue-in-cheek”, brand personality would be key. After much research and many initial sketches, we developed a logo that is hardy to illustrate the masculine and meaty side of the business while having a fun, relaxed side that is friendly and unique. The strategy here is that both “character traits” of the brand identity are bold in essence and portraying this to the target demographic is key for proper brand communication and marketing.

Graphic Design and Logo Design San Luis Obispo
Graphic Design Pismo
Graphic Design Pismo

The Design

This client was extremely open-minded and fun to work with, they were themselves bold and knew that a strong, fun brand is what will market the best. The trusted us to craft an original logo design and brand identity that was scalable and memorable. Our design accomplishes those two items and more by not only standing out, but enveloping a concept that draws the eye in, creates an interesting talking point, and relates with their target customer.

Graphic Design Paso Robles

1244 Pine Street., Suite #223
Paso Robles, CA 93446
P 805 400 3177
E hello@newmanstudios.us


Paso Robles Chamber of Commerce Newman Creative Studios

San Luis Obispo Chamber of Commerce Newman Creative Studios